Mivista Consulting, Inc. Michelle Villalobos, Sales Consulting, Workshops & Seminars based in Miami, Florida. Delivering hands-on, interactive, business skills-building workshops to corporations, chambers of commerce and other organizations who want to help small business owners, entrepreneurs and professionals build their skills.

The U.S. Hispanic Market comprises 15% of the US population and is the fastest growing segment of the U.S. population. By the year 2025, U.S. Hispanics will outnumber non-Hispanic whites. 

Not only is the Hispanic Market huge and growing, but it tends to be far less media-saturated than the General Market, which means Hispanics are usually far more receptive to marketing messages than their General Market counterparts. And since Hispanics are on average 10 years younger than the general population and are concentrated in urban areas like LA, NY and Miami, they can fuel trends that ultimately catch on in the General Market (reverse acculturation or "halo effect.")

Targeting Hispanics makes great business sense for most companies - if you learn how to relate to them and engage the market. Problem is, the US Hispanic population is highly segmented with respect to acculturation, country of origin, language preference, education and socioeconomic status. So how can you better understand the market so that you can engage them? 

I can help. I can help you develop a Hispanic Market Strategy, help you plan implementation and if necessary, educate your company as well. I offer programs ranging from straightforward U.S. Hispanic Market demographic presentations to more in-depth psychographic and insight studies. All in all, I will make sure you are better prepared to target and relate to the market.

I have access to the latest research and stay on top of Hispanic Market studies and trends so that you don't have to. In addition, I have successfully led, worked with or contributed to Hispanic strategy and initiatives for such companies as:

• Heineken USA

• Mercedes-Benz

• Pernod-Ricard

• Johnnie Walker Black

• Johnnie Walker Blue

• Absolut Vodka

• Ocean Drive Magazine & Ocean Drive Español Magazine (now Niche Media, LLC)

• Bodaclickusa.com/Weddingclick.com

• Village of Merrick Park

In addition, Fortune Small Business Magazine and Fortune Small Business Online recently quoted me in an article about targeting U.S. Hispanics online, you can read the online article here or download a scan of the magazine article here.

OTHER U.S. HISPANIC PRESENTATIONS