My "Insights" presentation facilitates better understanding and dialogue regarding the U.S. Hispanic Market.
We'll discuss big-picture concepts like total population, spending power, socioeconomic status and regional areas of concentration as well as concepts of acculturation, language preference and country of origin. We also take an in-depth look at what remains in terms of common beliefs, attitudes and identity when you peel away the demographic, socioeconomic and acculturation considerations.
This presentation tends to spark great debate among people who are familiar with the U.S. Hispanic market, and interest and deep curiosity among those who are not. It is a great way to decide whether to target Hispanics in your business strategy, and if so, how. It can also identify flaws in current U.S. Hispanic strategy.
This presentation can be tailored to run from about 1 hour to 2 or 3 hours. In addition, I can load the presentation with more or less demographic info depending on the audience.
Recently, I made an abbreviated version of this program with great success at República's Hispanic Market Insights Rountable. Participants included Fortune 500 C-level executives, media luminaries and community leaders.
I have successfully led, worked with or contributed to Hispanic strategy and initiatives for such companies as:
• Heineken USA
• Mercedes-Benz
• Pernod-Ricard
• Johnnie Walker Black
• Johnnie Walker Blue
• Absolut Vodka
• Ocean Drive Magazine & Ocean Drive Español Magazine (now Niche Media, LLC)
• Bodaclickusa.com/Weddingclick.com
• Village of Merrick Park
In addition, Fortune Small Business Magazine and Fortune Small Business Online recently quoted me in an article about targeting U.S. Hispanics online, you can read the online article here or see a scan of the magazine article here.
▪ The U.S. Hispanic Market: A Huge Opportunity