This program addresses the general characteristics of print media as well as how print compares to other media, particularly in terms of reach and engagement. The program can be tailored to focus on both newspaper and magazine, or to focus more heavily on one or the other.
This program has been presented at The 2005 Geoscape Multicultural Marketing Summit, Miami and to Dr. Susan Chang's advertising students at the University of Miami, FL.
It is customizable from 20 minutes to 2 hours.
Here are some other programs related to marketing. Contact me for more information.
MARKETING-RELEVANT PROGRAMS
▪ Sales 101 - From Cold Call to Close & Beyond
▪ Prospect & New Client Workshops
▪ Business Realignment Workshop
▪ What's Your Purpose? Workshop
▪ Meetings, Seminars & Workshops - Basic Definitions
▪ The U.S. Hispanic Market: A Huge Opportunity
▪ Insights on U.S. Hispanic Attitudes, Beliefs & Identity